<aside> <img src="/icons/trophy_yellow.svg" alt="/icons/trophy_yellow.svg" width="40px" /> This project is a 2024 Red Dot winner!
Brands & Communication Design
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<aside> <img src="/icons/trophy_yellow.svg" alt="/icons/trophy_yellow.svg" width="40px" /> This project is a 2024 European Product Design Award winner!
Work (Office)/Software Application and Mobile App, Interface Design/Mobile Apps
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<aside> <img src="/icons/trophy_yellow.svg" alt="/icons/trophy_yellow.svg" width="40px" /> This project is a 2024 Indigo Design Award winner!
Gold Winner, 5 Silver Winners, 6 Bronze Winners, 2 Honorable Mentions
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<aside> <img src="/icons/meeting_gray.svg" alt="/icons/meeting_gray.svg" width="40px" /> In Fall 2023, as part of a 10 week human factors and ergonomics course, my team of 4 was tasked with a designing a product focusing on competency, which we decided to take in the direction of restaurant compliance.
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First-time restaurant owners struggle to navigate municipal compliance, an often overlooked and stressful hurdle when opening a restaurant.
Clutch is an all-in-one restaurant compliance platform guiding first time owners by breaking down what needs to be done in ordered, simplified steps.
Gathered from market research and user interviews with active restaurant owners, I synthesized our data to help us build a persona for our target user.
She is a ****first-time restaurant owner looking for a product that streamlines navigating municipal compliance while opening her restaurant.
We learned that while there were services to assist with document management and filling out legal documents, there was nothing that truly addressed the municipal support and end-to-end guidance new restaurant owners need.
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LegalZoom
❌ Not specialized enough for the needs of restaurant owners.
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Google Suite
❌ Requires manual document maintenance and organization.
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<aside> <img src="/icons/clear_gray.svg" alt="/icons/clear_gray.svg" width="40px" /> REJECTED CONCEPT 1
A dynamic community hub for restaurant owners, facilitating connection, support, and expert advice.
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<aside> <img src="/icons/clear_gray.svg" alt="/icons/clear_gray.svg" width="40px" /> REJECTED CONCEPT 2
A digital government platform to communicate compliance guidelines and updates.
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We rejected these because of their limited positive impact and the introduction of additional target users that were outside of the scope of our project timeline
<aside> <img src="/icons/checkmark_gray.svg" alt="/icons/checkmark_gray.svg" width="40px" /> SELECTED CONCEPT
An all-in-one platform walking owners through the entire process of reaching compliance while opening their restaurant.
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We selected this because it would have a high impact on customer outcome (reducing administrative time and increasing clarity on compliance process) while also, from a business standpoint, creating a strong MVP (minimum viable product) with ample opportunities to expand the product and implement new features.